ALTER EGO ❤️ HAIRCARE TREATMENTS

LENGHT TREATMENTS
daily rituals dedicated to the care and beauty of naturally shiny, silky and vital hair lengths and tips.
7 beauty rituals for the specific treatment of each hair.

• COLOR CARE

The line dedicated to the protection of colored and bleached hair.
Enriched with precious active ingredients of natural origin, it keeps the cosmetic color alive and intense for up to 7 weeks, leaving the hair protected, soft and bright.

• SILVER MAINTAIN

Products dedicated to the protection and maintenance of blonde, gray, white hair, both natural and colored or bleached. The special purple pigment performs an action of neutralization of unwanted yellow reflections, prolonging the effectiveness of anti-yellow treatment up to 5 weeks*.

• REPAIR property

Beauty ritual for treated, damaged and defibrated hair. the formulas, rich in amino acids and proteins of plant origin, have a strengthening and restorative action of the fiber. Healthier, plumped, stronger and more resistant hair up to 50% more than a standard treatment.

• HYDRATE, 19

The range formulated to instantly restore the water balance of dry and dehydrated hair.
The ultra light textures, formulated with aloe vera, improve the level of hydration of lengths and tips by perfecting the structure and making the hair elastic and vital.
A long-lasting effect and greater softness without weighing down the hair.

• Volume

Ritual for the treatment of fine and toneless hair that tends to flatten.
The products guarantee an exceptional volume effect and lightness, up to 80% more than a standard treatment*,
for full-bodied, voluminous and cleaner hair for longer.

• SILK OIL

A blend of precious oils of natural origin to nourish and smooth the fiber, making the hair soft, bright and easy to
Manage. The line guarantees a 17% increase in shine and a feeling of luxurious silkiness all over the hair.

• CURLY HAIR

To obtain elastic, soft and shiny curls. The formulas guarantee an anti-frizz effect that brings elasticity, definition and long-lasting bristity. The complete treatment maintains a curl elasticity greater than 10% and the effectiveness of the seal and definition is maintained for a verified time of 24 hours